There are plants, and then there’s ‘plant based’

The Truth in Labeling Campaign
2 min readJun 1, 2023

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There are pros and cons to eating “plant-based” processed foods, but no hazard greater than the excitotoxic — brain damaging — manufactured free glutamate, present without exception in the flavor-enhancers you’ll find in all of them.

The popular Dr. Michael Greger is a perfect example of the domination that the GLUTES have over both physicians and the media. Over the years, the Truth in Labeling Campaign has repeatedly provided Dr. Greger with DATA showing how ingredients like MSG (all made with excitotoxic, brain damaging, free glutamate) are harmful, but we’ve been rebuffed every time.

Theo Mourad, co-founder of Theo’s Plant-Based out of Chicago, is a good example of someone trying to fool customers into believing that their products are all full of healthy ingredients and nothing more.

Here’s how Theo’s Plant-Based advertised in May of 2023:

USDA ORGANIC — VEGAN — PALEO — NON GMO — SOY FREE — GLUTEN FREE
https://www.theosplantbased.com

“LET’S EAT MORE VEGETGABLES”

‘‘THEO’s PLANT-BASED”

REAL. UPCYCLED. UNPEALED. VEGETABLES. ORGANIC | Regenerative | Nutrient-Rich

But there are things that Theo isn’t telling. One, for example, is that excitotoxins can be made out of produce that is organically grown. Excitotoxic amino acids are created when any protein from any source is broken into is constituent amino acids. “Organic” does not mean that a product is free of free glutamate.

Second, by FDA rules, every ingredient in a food product must be listed on its food label by its common or usual name. That, however, won’t tell you if there is free glutamate in a product. (Look here for the names of ingredients that contain free glutamate.)

Finally, here’s a quick tip about something to watch out for. The word “aminos” in the ingredient listing signifies that there are amino acids in the product although the specific amino acids are not named. Check out the ingredients listed for various Theo’s products below and see if you can spot the glutamate-containing plant-based ingredients.

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The Truth in Labeling Campaign
The Truth in Labeling Campaign

Written by The Truth in Labeling Campaign

TLC was incorporated in 1994 as a nonprofit organization dedicated to securing full and clear labeling of all processed food. www.truthinlabeling.org

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